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🔒 Proprietary & Confidential — Internal Only — schedule is a draft, nothing is live yet

Companion to Content Library

Launch Schedule & Monetization

A concrete 4-week cross-post calendar, sequenced to what's actually built today — plus how each piece of content ties back to money. Paste-ready for Blotato once you're ready to load it in.

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Cross-Post Schedule · 4 Weeks

Sequenced to what exists today, not a fantasy calendar

The 10 cards in the Content Library are done and postable now. The 3 shorts are scripted but not yet filmed — so Week 1 runs on static content while filming happens, and each short slots in the week it's realistically ready. Times are general 2026 best-practice windows (lunch + evening for Shorts/Reels/TikTok, morning for Facebook's older audience) — tune against your own analytics once PRISM is wired and reporting.

Week 1Foundation — accounts live, static content carries the load, film the 3 shorts this week
DayPlatformsAssetCaption directionTime
MonIG, LinkedIn, Pinterest, FBcard-the-tip.html"You own every line of code. No lock-in. Ever." → link in bio to /assessment11:30am
WedIG, TikTok, FBcard-trivia-1-q.html"Signal Check: what does the S in HTTPS actually protect? Guess in the comments 👇"7:00pm
ThuIG, TikTok, FBcard-trivia-1-a.html"Yesterday's answer ⬆️ — [answer]. Follow for more Signal Check."7:00pm
FriIG, LinkedIn, Pinterestcard-the-proof.html"One upload → 8 platforms. This card is proof — it's part of the same pipeline." → /signal9:00am
Week 2First short goes live
DayPlatformsAssetCaption directionTime
MonYouTube Shorts, TikTok, IG Reels, FB ReelsShort #1 — "The 8-Second Site"Hook spoken in first 5s: "This site is costing them customers — watch." → pinned assessment link12:00pm
TueIG, Pinterest, LinkedIncard-before-after.htmlCompanion static — same 8.1s→0.9s stat, reinforces the short for anyone who missed it11:30am
WedIG, TikTok, FBcard-trivia-2-q.html"True or false: a drag-and-drop builder gives you the code underneath it?"7:00pm
ThuIG, TikTok, FBcard-trivia-2-a.html"False — [reason]. Tag someone who's about to build on a page builder."7:00pm
FriIG, FBcard-the-wink.htmlLight close to the week — "Beam's still posting while you sleep. Are you?"9:00am
Week 3Second short, trivia continues
DayPlatformsAssetCaption directionTime
MonYouTube Shorts, TikTok, IG Reels, FB ReelsShort #2 — "One Upload, Eight Posts"Hook: "I posted this once. Watch where it goes." → "That's SIGNAL → /signal"12:00pm
TueIG, LinkedIncard-the-proof.html (repost best performer)Re-promote whichever Week 1 asset had the strongest saves/shares11:30am
WedIG, TikTok, FBcard-trivia-3-q.html"Before Google sees your photos, what does it read first?"7:00pm
ThuIG, TikTok, FBcard-trivia-3-a.html"Your text — [reason]. Is your homepage all photos and no words?"7:00pm
FriPinterestcard-before-after.htmlEvergreen pin — Pinterest rewards long-tail, low-effort reposting of proven cards10:00am
Week 4Third short, first re-promotion cycle
DayPlatformsAssetCaption directionTime
MonYouTube Shorts, TikTok, IG Reels, FB ReelsShort #3 — "You Own It"Hook: "Your website builder owns your site. Weird, right?" → "Own every line → link"12:00pm
WedIG, LinkedIn, FBcard-the-tip.html (variant/refresh copy)Rewrite the supporting line, same core message — tests whether the hook or the message is doing the work11:30am
FriAll tier-1 platformsBest-performing asset of the month, repostedManual re-promotion until PULSE automates it — check saves/shares/comments across all 4 weeks, repost the winner9:00am
Loading into Blotato: each row above is one scheduled post — platform(s), the exact asset file, and a caption starting point. Copy the file into Blotato's media upload, paste the caption direction as a starting draft (fine-tune per platform's tone before it fires), set the day/time, repeat. The three shorts need to exist as actual video files before they can be scheduled — everything else is ready today.

Content → Revenue

What each asset is actually for

Every piece of content earns its slot by feeding one of the three rails from the Setup Guide. Nothing here is content for its own sake.

AssetPrimary railHow it earns its keep
3 shorts (Teardown / Proof / Ownership)Rail 1 — leadsDirect assessment-link funnel; the highest-intent traffic in the whole system
Before/After, The Proof, The Tip cardsRail 1 + Rail 2Lead-generating on their own, and literally the demo reel for selling a client their own SIGNAL retainer
The Wink (mascot warmth)Rail 2 — retentionNo CTA pressure by design — builds the brand affection that makes an upsell conversation easier later
Signal Check trivia (6 cards)Rail 1 + seeds Rail 3Comment-driven engagement lifts every other post's reach that week; the format itself is what a future sponsor buys into
Animated Beam loopCross-cuttingProduction asset, not a post — raises the perceived quality of every short it opens
The compounding effect: trivia isn't a side quest — it's the cheapest way to buy the "first-hour engagement velocity" the Setup Guide's algorithm section says decides everything else's reach. A comment-heavy Wednesday can lift Thursday's short. Schedule them adjacent on purpose, which the calendar above already does.